Colleges Looking for “Zoomers”

In 2010 more than 22% of Indiana residents ages 25 to 64 reported having some college education but no degree. National statistics suggests these demographics extend far beyond the Hoosier state. Known to the enrollment management community as “zoomers” (former students that may wish to “resume” their education), they are being targeted by institutions like Indiana University-­Purdue University at Indianapolis.

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http://chronicle.com/article/Students-Who-Left-College-Too/150423/?cid=at&utm_source=at&utm_medium=en