WEBINAR DESCRIPTION:

With client retention under pressure and business development confidence low, agencies must rethink their strategies for success. This session combines data-backed outreach tactics with bold AI predictions to provide actionable steps for winning and retaining business in a changing market.

Join Rebekah Brown from SourceWhale as she shares insights from over 100 million data points and real-world success stories. Discover:

+ The Power of Specialization: Creating clear Ideal Customer Profiles for effective outreach.
+ Outreach That Works: Using the MMQQ framework (multi-touch, multichannel, quality, and quantity) to boost meeting rates by over 100%.
+ AI in H2 2025: How AI will shape recruitment and ways to future-proof your business development.
+ Success Stories & Practical How-Tos: Real-world examples and techniques you can implement immediately.

This session is for agencies looking to grow while staying ahead of the curve. Don’t miss the chance to unlock growth through targeted business development and AI-driven insights.

Session Takeaways:
+ The most effective way to reach a new client or candidate is using multiple channels for your outreach efforts
+ Follow ups are critical. More than 60% of new business meetings occur on or after the 3rd follow up attempt.
+ Personalizing your outreach increases response rates and doubles your chance of booking a meeting.