What IS retained? Is it really any better than a contingent service? Who buys it? How do we sell it? Why should we?

In this webinar, we will give you an overview of:

• What it really means to work on a retained basis
• How to successfully position and sell retained to your clients
• When not to sell it, and why

And we’ll teach you how to make sure winning the odd retainer isn’t just a ‘flash in the pan’, allowing you to use the solution to initiate strategic partnerships with your clients and generate long-term forecastable revenue.